Product Surveys
Looking for feedback on your company’s products? Need to fuel R&D efforts? LimeSurvey can help you gather valuable data, feedback, and insights so that you can innovate and improve your range of products, ensuring they align with customer, as well as market, feedback and expectations.
Improve current products
Guide product development
Enhance overall product satisfaction
What are product surveys?
Product surveys are powerful market research tools brands use to collect feedback and opinions on existing products as well as gather insights about what customers and its target audience are looking for in new products. These surveys aim to help brands determine where they can improve their offerings, align with customer expectations, and ensure product-market fit.
Advantages of product surveys
TPL_MODULE_ACCORDION_TITLE
Product managers can use survey data to better understand customer needs and preferences, guiding product development and innovation.
Brands can use insights from surveys to identify and rectify product issues, improving quality and demonstrating a commitment to customer feedback.
Research and development teams can use survey data to pinpoint opportunities for product innovation, helping the company remain competitive and relevant.
Businesses can test new product concepts with surveys, which can help ensure product-market fit and mitigate the risk of market failure.
Brands can analyze feedback to make informed decisions about product updates, discontinuations, or expansions.
Teams can analyze survey feedback to improve product design in ways that enhance the overall user experience.
Senior leads can apply product feedback to the organization’s strategic planning, ensuring product offerings meet market demands.
Businesses may use survey results to inform their pricing strategies so that they align with customer expectations and are competitive with market standards.
Product feedback can help brands understand customer preferences more deeply, enabling them to tailor sales approaches and highlight product features that will resonate with the target audience.
Marketers can use insights from product surveys to create more targeted and relevant marketing campaigns.
Idea Screening Surveys
Collect feedback about an array of product ideas in the early stages of development to determine which ones have the most potential based on customer feedback, market demand, and feasibility.
Product Concept Testing Surveys
Gather feedback on product concepts, helping to gauge market interest and refine ideas.
Product Development Surveys
Collect feedback on design, features, and usability of the product during the development phase to ensure the final product meets customer expectations.
Strategic Planning Surveys
Collect input from various stakeholders to inform the strategic planning process, aligning organizational goals with community needs.
Product Feedback Surveys
Hear customer opinions on existing products that can help identify strengths, weaknesses, and areas for improvement.
Feature Evaluation Surveys
Focus on specific features of a product to understand the value to customers, how they are used, and how they can be improved.
Product Usability Surveys
Assess how easy and intuitive it is for users to interact with a product, and address areas that need improvement.
Product Satisfaction Surveys
Measure customer satisfaction with a product’s performance, reliability, and how well it meets their needs.
Package Testing Surveys
Evaluate packaging options for a product by gathering feedback on design, functionality, material, and overall appeal.
Price Sensitivity Surveys
Identify the best pricing strategy with data about how price changes could affect the demand for a product.
Product Lifecycle Evaluation Surveys
Assess a product's performance and relevance throughout its lifecycle, informing decisions on updates, enhancements, or discontinuation.
Product Experience Surveys
Evaluate customers’ holistic experiences with a product, from discovery to the end of the life cycle, to understand how the product fits into their lives and meets their needs.
Product Naming Surveys
Determine which potential product name resonates most with the target audience, is most memorable, and most closely aligns with the product's branding and positioning.
New Product Adoption Surveys
Dive deep into the factors that influence customers to try new products, including barriers to adoption and motivations.
Product Comparison Surveys
Compare a product with offerings from competitors to understand its relative strengths and weaknesses in the market.
Post-Purchase Evaluation Surveys
Gather feedback from customers after they have purchased and used the product, providing insights into the post-purchase experience and product longevity.
Customer Needs and Expectations Surveys
Identify what customers expect from products in a particular category, helping to align product features with customer needs.The best product survey questions
TPL_MODULE_ACCORDION_TITLE_2
- On a scale of 1 to 10, how well do you understand the product concept?
- On a scale of 1 to 10, how interested are you in this product concept?
- What benefits or features of the product concept did you find most appealing?
- Who do you think is the target audience for this product?
- On a scale of 1 to 10, how likely would you be to purchase this product?
- On a scale of 1 to 10, how satisfied are you with this product?
- On a scale of 1 to 10, how likely are you to continue using this product?
- On a scale of 1 to 10, how likely are you to repurchase this product?
- What features of the product do you like the most?
- What improvements to the product would you like to see?
- On a scale of 1 to 10, how well does this product meet your expectations?
- On a scale of 1 to 10, how would you rate the quality of this product?
- Do you believe this product is good value for money?
- Would you repurchase this product?
- On a scale of 1 to 10, how satisfied are you with the overall performance of this product?
- What price would you expect to pay for this product?
- What price do you think is too expensive for this product?
- What price would be a bargain or this product?
- Would you switch to a competitor if they offered a similar product at a lower price?
- Do you believe this product at its current price provides good value for money?
On a scale of 1 to 10, how interested are you in trying this new product?
- What benefits or features of this product make you interested in trying it?
- Do you believe this product will improve your daily life?
- Do you believe this product will meet your expectations or needs?
- What might prevent you from purchasing this product?
Example product survey template
This product feedback survey invites customers to evaluate their experience with a product or service, measuring their satisfaction with its quality and value for money, and ascertaining whether they would recommend it to others.
Additional questions delve into what customers liked and disliked, any confusion or problems they faced, and their suggestions for improvement.
Template tags
Product survey templates
Tips to improve your product surveys
2. Provide confidentiality: Assure survey participants that their answers are confidential and the data is in compliance with GDPR, or other relevant data protection legislation and regulations.
3. Use simple language: Ensure the survey language is free from industry jargon and is easy for anyone to understand.